Crown®, LLP Founding Partner Elizabeth J. Rest to Present “Lost in Translation: Examining Conflicting Decisions Applying the Doctrine of Foreign Equivalents” on October 5, 2026

Elizabeth J. Rest to Present on October 5, 2026

This webinar will present a critical analysis of cases applying the doctrine of foreign equivalents. The doctrine provides a guideline under which trademarks and service marks are analyzed under U.S. trademark law when they contain a foreign word or words. However, courts, trademark examiners, and the Trademark Trial and Appeals Board (TTAB) have reached irreconcilable holdings when deciding cases applying the doctrine. As a result, the current state of the doctrine of foreign equivalents provides little guidance to owners of trademarks and service marks when choosing their marks, to trademark practitioners when advising clients, or to the TTAB and the courts when assessing a mark’s protectability and registrability or analyzing the likelihood of confusion.

Elizabeth will highlight court decisions and translation tests, and present practical tips and suggestions for examining trademarks in foreign languages, as well as strategies for handling USPTO refusals based on the doctrine.

To learn more and sign up, please visit: 10/05/2026 – Lost in Translation: Examining Conflicting Decisions Applying the Doctrine of Foreign Equivalents