How Do Collegiate NIL Collectives Work?

In previous articles we have written about the National Collegiate Athletic Association v. Alston, et al. Supreme Court decision, which threw the door open to allowing college athletes to generate money from licensing their rights of publicity, also known as NIL rights (name, image, likeness), leading to legislation like the California Fair Pay to Play…

Option Agreements – Buying (and Selling) Time

“Puss, you got options. Don’t let anyone make you feel like you don’t have any options . . .” – Tony Soprano Undoubtedly, it is good to have options in the “waste management” industry. Indeed, options are crucial to the entertainment industry as well. Although we suspect that the option agreement discussed in this article…

Sponsorship and Endorsement Deals

Sponsorship and Endorsement Deals

Sponsorship and endorsement deals have been in existence for quite some time, but recent trends – from the rise of celebrity culture and social media influencers to the NCAA allowing student-athletes to generate compensation from the licensing of their rights of publicity (aka “NIL”) – have increased their prevalence and importance.     In a sponsorship…