Crown®, LLP Partner Elizabeth J. Rest was published in Candy & Snack TODAY with her article Protecting Brand Identity As Private Label Products Gain Ground

Walk down any grocery aisle, and you’ll see national brands displayed beside store brands with similar colors, layouts, and wording. Some packaging even invites shoppers to “compare to” a well-known brand. This raises a common question: Where is the line between legal competition and infringement?

In this article, Crown®, LLP Partner Elizabeth J. Rest discusses trade dress that protects the overall “look and feel” of a product’s packaging, and how protecting a product’s trade dress through distinctive packaging can become one of the most valuable assets in a candy or snack brand’s portfolio.

Read the full article here.