Founding partner Owen Seitel is published in The Marketing Insider with his article: The Posthumous Right of Publicity In the Age of AI

AI is unlocking new ways for brands to engage audiences, from digitally resurrecting celebrities to creating synthetic voices and virtual personalities. But these innovations also raise complex legal issues. Crown, LLP Founding Partner Owen Seitel discusses the growing importance of the posthumous right of publicity and the legal and reputational considerations brands should weigh before employing AI-generated digital recreations.

Read his full article in The Marketing Insider: https://www.mediapost.com/publications/article/416599/the-posthumous-right-of-publicity-in-the-age-of-ai.html