Nicole A. Katsin Published in Marijuana Ventures – Avoiding brand collision in the cannabis industry: A guide for businesses

As the cannabis industry continues to expand, companies face an increasing challenge in establishing and protecting their brands, particularly since federal registrations are not available for plant-touching products and services. One of the most common pitfalls is brand collision.

So how do you avoid brand collision?

Through strategic planning from the outset. Crown Partner Nicole A. Katsin provides the details of selecting a brand that is both distinctive and exclusive in her article published by Marijuana Ventures, Avoiding brand collision in the cannabis industry: A guide for businesses.

 

Read the full article here: https://www.marijuanaventure.com/avoiding-brand-collision/\

*Originally published in Marijuana Ventures