Owen Seitel’s article, How To Protect Your Brand When Working With Fitness Influencers, is published in Athletec

Social media influencers are powerful allies for fitness and wellness brands seeking to connect with consumers in authentic, targeted, and engaging ways. From micro-influencers with a niche following to celebrities with millions of fans, influencer marketing can offer an excellent return on investment. In his article, Crown Founding Partner Owen Seitel discusses how influencer marketing implicates an array of legal and business issues that must be carefully managed to avoid regulatory pitfalls, protect brand reputation, and ensure commercial success.

Read the full article here: https://athletechnews.com/how-to-protect-your-brand-when-working-with-fitness-influencers/