Owen Seitel Published in The Marketing Insider for his article: Morals Clause Works Both Ways Now: Legal Concerns With Celeb Campaigns

Marketing campaigns featuring celebrities, athletes, and social media influencers are powerful tools for building brand awareness, credibility, and consumer trust. However, when teaming up with high-profile individuals for promotional activities, businesses must navigate a complex landscape of legal compliance, contract negotiation, intellectual property rights, and strategic alignment with the brand.

Read the full article here: https://www.mediapost.com/publications/article/406352/morals-clause-works-both-ways-now-legal-concerns.html