Daily Archives: April 20, 2022

Spectrum of Distinctiveness – How to Choose a Strong Trademark

Regardless of what you do, your brand is important. But, how do you choose a trademark that is going to be compelling and memorable?     Trademarks are words, phrases, symbols, product shapes/packaging, sounds, colors, and designs that identifies the source of the goods or services of one party and distinguishes them from those of others. However,…