Sponsorship and endorsement deals have been in existence for quite some time, but recent trends – from the rise of celebrity culture and social media influencers to the NCAA allowing student-athletes to generate compensation from the licensing of their rights of publicity (aka “NIL”) – have increased their prevalence and importance. In a sponsorship…
Tina Turner recently sold her music catalog and the right to license her name and likeness, reportedly for more than $50 million dollars. Fleetwood Mac members Lindsey Buckingham and Stevie Nicks separately sold their catalogs (Stevie reportedly netted $100 million), and perhaps the most prolific songwriter of his era, Bob Dylan, sold his vast music…
At Crown®, LLP we believe that creativity is developing products, brands, music, and art that is informing and entertaining. Our clients work in all kinds of industries, from tea to t-shirts, beer to Broadway, and all the creative in between.
(415) 932-6557
(415) 932-6557