(415) 932-6557
(415) 932-6557
Mary L. Shapiro
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Mary L. Shapiro is an Attorney at Crown®, LLP, a boutique intellectual property law firm in San Francisco. If your work involves creating, securing, or distributing intellectual property, or if you are a business seeking to secure and use content created by others, Crown is here to help you. Crown clients range from individual artists to large corporations, and they come from myriad industries, from fashion to film, music to marketing, beer to Broadway.
As a former marketing executive, Mary’s legal mantra is focusing on the convergence of a prime marketing objective, that the mark resonates with the prospective consumer, and the legal goal of ensuring the at a mark is both registrable and enforceable.
PROFESSIONAL
Law is Mary’s second career, and she is passionate about protecting brands and creative properties. She has extensive experience in in trademark selection, clearance, prosecution, and enforcement, including handling trademark applications before the U.S. Patent and Trademark Office (USPTO), and representation in proceedings before the Trademark Trial and Appeal Board (TTAB), and Uniform Domain Name Dispute Resolution Policy panels.
Mary is on the board of directors for Americans for Safe Access, an organization dedicated to bringing access to cannabis therapeutics to patients. She is also on the advisory Board for the International Cannabis Bar Association, an organization focused on raising the standard of legal services available to the cannabis industry and advocating for the lawyers’ right to represent cannabis industry participants.
She enjoys writing about the law, starting with a law review article in 1998, An Analysis of the Fair Use Defense in Dr. Seuss Enterprises v. Penguin, 28 Golden Gate U.L. Rev., where she learned how to distinguish parody from satire. She always has a number of interesting topics in her head!
SOMETHING FUN
Mary loves blues music and R&B, Cajun & Zydeco. Whenever she can, she attends music festivals. She especially loves the New Orleans Jazz & Heritage and French Quarter Festivals. Of course, while there, she takes advantage of the local traditional cuisine and beer.
A former book publishing executive, she supports the 1st Amendment. She also advocates for cannabis legalization and does pro bono work for Americans for Safe Access, International Cannabis Bar Association, Marijuana Policy Project, Origins Council, and Sweetleaf Collective. Mary is on the board of directors for Americans for Safe Access, an organization dedicated to bringing access to cannabis therapeutics to patients. She is also on the advisory Board for the International Cannabis Bar Association, an organization focused on raising the standard of legal services available to the cannabis industry and advocating for the lawyers’ right to represent cannabis industry participants.
She is an avid television fan and loves binge-watching mysteries, noir, police procedurals, and detective shows, especially period pieces. Many of her favorites are those from the former British Empire and now the United Kingdom and Ireland.